In 2001, the WWE bought out WCW. They took their video library, they took some of their talent, and they their title belts. Realizing that the company had way too much in the way of talent, they decided to split their Monday show and Thursday show into brand extensions. Along with the brand extensions, each show had their respective titles for that show. Here we are in 2013, WCW is long forgotten, unless they do another respective DVD of it. We have a WWF Champion and a World Heavyweight Title. It's time to retire the World Heavyweight Title.
It's time to unify the title and have one champion to represent the company. During Wrestlemania 29, the World Heavyweight title was the fourth to the last match of the night. The year before that, it was the first match....and match lasted 10 seconds. Media outlets didn't seek out Alberto Del Rio and Jack Swagger about their match at Wrestlemania, they went after The Rock and John Cena. I'll bet the media outlets won't give Dolph Ziggler a call after winning the World Heavyweight title tonight. Why is that, because there's not enough importance given to the title.
Vince McMahon is always real quick to bury what isn't his. The World Heavyweight title was bought by him when he bought WCW. He has attempted to bring prestige to the title, but it's time to give that up. You have a brand new WWE title, the same title that was started in 1963. You already have Raw superstars going over to Smackdown to wrestle on a weekly basis, and you have two other singles titles to deal with as well. Just my opinion.
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